E-mail Marketing & Web Development
Internet and Technology Services
Development and Optimization of Hotel Web Sites
As of the end of 2003, online sales are expected to account for 13% of total hotel sales. This rate is expected to reach 20% by 2005. Estimates show that 52% of online hotel sales have been realized through the hotel websites. This percentage is expected to rise every year (PhoCusWright).
What is the percentage of your room sales that is done through your website? You can turn your website into a sales force working 7/24 and you can have your hotel profit to the maximum from this continually growing segment by using Hotel Website services of Servus.
E-Marketing Services
E-Marketing, the cheapest and the most effective of the marketing techniques when done appropriately, has been extending its reach to almost all sectors in recent years, and its intensive use has become indispensable for hotels and tour operators. While the total number of authorized e-mails sent was 30 billion in 2001, this number is expected to reach 150 billion by 2005 (Winterberry Group).
How many e-mails do you plan to send your customers in 2004? E-Marketing allows you to reach your potential customers promptly and to sell quickly the rooms that you anticipate will be vacant with wisely designed e-marketing drives.
Our Main E-Marketing Services:
- Training and consulting on E-Marketing
- Hotel web site and front office system integration for E-Marketing
- Execution of your E-Marketing campaigns for your target customer segments
- Reporting on the results of the campaigns for ROI
Budget Planning and Financial Reporting
E-Profit Management is a Business Intelligence solution developed by Servus exclusively for the hotel sector. E-Profit Management is an Executive Information System optimizing the hotel's financial management hat is used by the hotel managers to prepare and track their financial reports, budgets, and all sales and market analyses. E-Profit Management works in tandem with the front office, accounting and POS systems and consolidates the data from these systems such that they can be analyzed by the managers. With E-Profit Management, not only can you have very detailed sales reports, but also you can see detailed reports of your expenses and instantly have consolidated budget and realized reports. E-Profit Management also enables the simulation of different scenarios on the budget to see the results (For more information, you may request E-Profit Management brochure from Servus).
Our Main Budgetary Planning and Financial Reporting Services:
- System Analysis and Consulting
- E-Profit Management Software and Setup
- Budgeting and Reporting Trainings and E-Profit Management Training
