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Corporate Identity

 

 

HOW TO ESTABLISH COMMUNICATION STRATEGY

 Presentation: Image Building and Marketing Communication activities can only be productive if they have a foundation of a sound strategy. The marketing objectives can be acquired. when these efforts are built upon the right communication strategy. Here you will find the guide to build te communication strategy, its components, prerequisites, variables and success criteria. Consequently your image building and marketing communications efforts such as advertising, public relations and direct marketing will yield high returns.

CRISIS COMMUNICATION

Any company, institution, official body that has a stake of any kind can face a grim situation that may lead to eventual demise af that establishment if not managed well. Here, we present you a guide on how to go about a crisis situation in terms of communications. Managing crisis communication is vital for the image, thus the trustworthiness of an establishment that can hardly be measured by amy material value.

COMMUNICATIONS AUDIT

Communications Audit is a study to analyze the productivity of companies that allocate a large budget and work energy for their marketing communications and image building as well as those companies that are planning an IPO.

Measurements covered by the audit

The most important feature of a Communications Audit is that it can measure

qualitative as well as quantitative values. The items that can be measured are:

 

 

 

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